FreeRx
FreeRx
MiSource
Turning a Prescription Savings Platform into a Digital Healthcare Ecosystem.
Nationwide Prescription Savings Platform
Banque Patronus engaged us to build more than just a website; they needed a complete brand identity and digital strategy to launch their services and disrupt the Mauritian banking scene.
Banque Patronus engaged us to build more than just a website; they needed a complete brand identity and digital strategy to launch their services and disrupt the Mauritian banking scene.
FreeRx is a nationwide prescription savings platform that helps Americans cut medication costs with a free discount card and premium membership benefits. As it expanded, FreeRx needed more than a redesign: a long-term technology partner to modernize the experience, improve conversions, build mobile apps and integrate healthcare systems.
RAPID GROWTH THAT OUTPACED THE PLATFORM
BUILD A SCALABLE DIGITAL HEALTHCARE ECOSYSTEM
A COMPLETE DIGITAL HEALTHCARE PLATFORM
HOW FREERX FOUND US
From A Website Project To A Long-Term Partnership
Banque Patronus engaged us to build more than just a website; they needed a complete brand identity and digital strategy to launch their services and disrupt the Mauritian banking scene.
Banque Patronus engaged us to build more than just a website; they needed a complete brand identity and digital strategy to launch their services and disrupt the Mauritian banking scene.
FreeRx engaged KallistoTECH to modernize its digital presence and support its continued growth. The engagement quickly expanded beyond website design into UX strategy, conversion optimization, analytics, marketing integrations, SEO improvements and ongoing platform enhancements. Today, KallistoTECH remains FreeRx's long-term technology and digital partner, supporting both the website and the broader marketing ecosystem.
The Challenge
Rapid Growth Required A Modernized Digital Foundation
Banque Patronus engaged us to build more than just a website; they needed a complete brand identity and digital strategy to launch their services and disrupt the Mauritian banking scene.
Banque Patronus engaged us to build more than just a website; they needed a complete brand identity and digital strategy to launch their services and disrupt the Mauritian banking scene.
FreeRx was experiencing rapid growth, but several areas of its digital platform required modernization to support the next phase of the business.
The objective was a scalable digital ecosystem supporting consumers and healthcare partners, with ongoing technical support for new business initiatives.
- Website conversion rates needed to improve significantly.
- The overall user experience needed to be modernized for today's members.
- Web and mobile platforms needed to deliver one consistent experience across every device.
- Multiple healthcare services had to work as one seamless experience.
- Marketing attribution and analytics needed stronger, more reliable support.
- Platform capabilities had to expand through APIs and secure healthcare SSO.
Our Strategy
A Continuously Evolving Platform Across Web, Mobile, APIs & Marketing
Banque Patronus engaged us to build more than just a website; they needed a complete brand identity and digital strategy to launch their services and disrupt the Mauritian banking scene.
Banque Patronus engaged us to build more than just a website; they needed a complete brand identity and digital strategy to launch their services and disrupt the Mauritian banking scene.
Rather than treating this as a one-time website project, we partnered with FreeRx to continuously improve every aspect of its digital experience. Our strategy included:
WEBSITE REDESIGN & CRO
- - Web page redesigns
- - Mobile-first UX
- - Improved navigation
- - Trust-building sections
- - Landing pages & CTAs
MOBILE APP DEVELOPMENT
- - Search medications
- - Locate participating pharmacies
- - Access membership benefits
- - Manage healthcare services
- - Consistent journey across devices
API & PLATFORM INTEGRATIONS
- - MyRxValet JSON API
- - Prescription platform connectivity
- - Healthcare data sync
- - Backend API enhancements
- - Platform modernization
SINGLE SIGN-ON (SSO)
MARKETING & ANALYTICS
What We Delivered
Key Features Delivered
Banque Patronus engaged us to build more than just a website; they needed a complete brand identity and digital strategy to launch their services and disrupt the Mauritian banking scene.
Banque Patronus engaged us to build more than just a website; they needed a complete brand identity and digital strategy to launch their services and disrupt the Mauritian banking scene.
01
Complete website redesign
02
Mobile application development
03
UX/UI & conversion optimization
04
Landing page development
05
Responsive design & SEO upgrades
06
GA4 & marketing attribution
07
MyRxValet & JSON API development
08
SSO with MyTelemedicine
09
Performance optimization
10
Ongoing platform development & maintenance
KEY BUSINESS OUTCOMES
What The Partnership Delivered
Banque Patronus engaged us to build more than just a website; they needed a complete brand identity and digital strategy to launch their services and disrupt the Mauritian banking scene.
Banque Patronus engaged us to build more than just a website; they needed a complete brand identity and digital strategy to launch their services and disrupt the Mauritian banking scene.
WEB + APP
One unified ecosystem
Backed by an ongoing technology partnership.
HEALTHCARE-FOCUSED UX
UNIFIED ECOSYSTEM
CONVERSION STRATEGY
SEAMLESS INTEGRATIONS
STRONGER ANALYTICS
CONTINUOUS ENHANCEMENTS
THE NEW PLATFORM
One Experience Across Web & Mobile
Banque Patronus engaged us to build more than just a website; they needed a complete brand identity and digital strategy to launch their services and disrupt the Mauritian banking scene.
Banque Patronus engaged us to build more than just a website; they needed a complete brand identity and digital strategy to launch their services and disrupt the Mauritian banking scene.
WHY THIS APPROACH
Built As A Healthcare Technology Platform
Banque Patronus engaged us to build more than just a website; they needed a complete brand identity and digital strategy to launch their services and disrupt the Mauritian banking scene.
Banque Patronus engaged us to build more than just a website; they needed a complete brand identity and digital strategy to launch their services and disrupt the Mauritian banking scene.
AN EVER-IMPROVING EXPERIENCE
NEW SERVICES, SCALED FASTER
BETTER CONVERSIONS
STRONGER MARKETING DATA
A SECURE, MODERN TECH STACK
FASTER PRODUCT DEVELOPMENT
CONTINUOUS DEVELOPMENT
A Platform That Never Stops Evolving
Banque Patronus engaged us to build more than just a website; they needed a complete brand identity and digital strategy to launch their services and disrupt the Mauritian banking scene.
Banque Patronus engaged us to build more than just a website; they needed a complete brand identity and digital strategy to launch their services and disrupt the Mauritian banking scene.
Unlike a traditional project that ends after launch, FreeRx continues to evolve through an ongoing partnership with KallistoTECH. This partnership has helped FreeRx establish a scalable digital foundation capable of supporting continued growth, with every release building on the web platform, mobile app, APIs, SSO and marketing infrastructure already in place. Beyond these major initiatives, our team regularly supports FreeRx with:
- New feature development and ongoing UI/UX improvements.
- New landing pages and ongoing SEO enhancements.
- Performance optimization.
- Regular security updates and ongoing platform maintenance.
- Marketing initiatives and technical consulting for new business needs.
